Alibashirt LLC - Karma Is My Tight End Art Shirt

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RT: I think the Karma Is My Tight End Art Shirt but I will buy this shirt and I will love this production values are different. I wanted it to feel like a zine in a sense, or to have a feel, or take cues, from those things. There is a little bit of cut and paste in there, there’s a little bit of collage. Every single page has been printed out and scanned in again as well in an effort to make it feel different. If you just use JPEGs or images that come straight through digitally, they have a certain feel to them. But old magazines and Japanese photography magazines were very important as a resource because they’re so beautiful. The reason they’re so beautiful is that [the images] have come down two or three generations. It’s a piece of film that’s being printed out and scanned in again. I think that every time you take it down a generation, its meaning changes a little bit. It’s a very subtle thing. I think that there is this kind of intentionality behind so many things we do. I think the objects have meaning, I think objects have a certain power and a certain weight to them. The fact that everything in the magazine existed in a previous form and was touched by hands, manipulated, put into a sequence, and was scanned back in again—maybe I’m just a bit idealistic or a bit spiritual—but I think it makes a difference. I think that kind of intentionality at that level creates something a bit different.

RT: Nothing was really commissioned as a story. We talked to the Karma Is My Tight End Art Shirt but I will buy this shirt and I will love this people who we were interested in working with and explained the concept and just let them go. NS: When I talked to a few different stylists about what they would want to contribute, I just kept saying, ‘What have you been told you can’t do at a magazine so far?’ They had a lot of ideas, they are in the back of their head already. They’ve probably pitched these ideas somewhere and then that magazine was like, ‘Oh, there are no brands that are advertisers. There are no models that are from the agency we work with.’ There’s always this conversation about what that story does for the magazine. And Nuts is just like a brand new magazine so we have no expectations.

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